{"product_id":"back-to-the-drawing-board-ed-ruscha-art-and-design-in-the-1960s","title":"Back to the Drawing Board: Ed Ruscha, Art, and Design in the 1960s","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan style=\"color: #808080;\"\u003e\u003cstrong\u003e**Forthcoming 17 \u003cmeta charset=\"utf-8\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eMay\u003c\/span\u003e 2022** Pre-Order Now to reserve a copy!\u003cspan class=\"Apple-converted-space\"\u003e  \u003c\/span\u003e**\u003cspan class=\"s1\"\u003eสั่งจองล่วงหน้าได้เลยเพื่อให้ได้รับอย่างรวดเร็วเมื่อหนังสือออก\u003c\/span\u003e**\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eThe first book to consider the importance of commercial art and design for Ed Ruscha's work\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cspan data-mce-fragment=\"1\"\u003eEd Ruscha (b. 1937) emerged onto the Los Angeles art scene with paintings that incorporated consumer products, such as Spam and SunMaid raisins. In this revelatory book, Jennifer Quick looks at Ruscha's work through the tools, techniques, and habits of mind of commercial art and design, showing how his training and early work as a commercial artist helped him become an incisive commentator on the presence and role of design in the modern world.\u003c\/span\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe book explores how Ruscha mobilized commercial design techniques of scale, paste-up layout, and perspective as he developed his singular artistic style. Beginning with his formative design education and focusing on the first decade of his career, Quick analyzes previously unseen works from the Ruscha archives alongside his celebrated paintings, prints, and books, demonstrating how Ruscha's engagement with commercial art has been foundational to his practice. Through this insightful lens, Quick affirms Ruscha as a powerful and witty observer of the vast network of imagery that permeates visual culture and offers new perspectives on Pop and conceptual art.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e208 pages, \u003cmeta charset=\"utf-8\"\u003eHardcover, \u003cmeta charset=\"utf-8\"\u003eMay 2022.\u003c\/span\u003e\u003c\/p\u003e","brand":"INGRAM","offers":[{"title":"Default Title","offer_id":41463268606143,"sku":"","price":2200.0,"currency_code":"THB","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/1817\/products\/ScreenShot2022-03-29at19.50.34.png?v=1648558272","url":"https:\/\/www.hardcovershoponline.com\/products\/back-to-the-drawing-board-ed-ruscha-art-and-design-in-the-1960s","provider":"HARDCOVER: The Art Book Shop","version":"1.0","type":"link"}